7 Reasons to Invest in Branded Merchandise and Employee Gifts

Are you searching for an innovative approach to promote your business?

Look no further than company swag, also known as corporate swag. It's a dynamic tool that can help you reach a wider customer base, enhance brand recognition, and boost employee engagement. With a plethora of fantastic promotional products at your disposal, you can get truly creative with your branding. Company swag encompasses a wide range of items, from custom koozies, personalized beach towels, hoodies to drinkware, and the options are endless. You can handpick items that mirror your brand's personality and resonate most with your target audience. Freebies are universally adored, and corporate swag is a delightful way to make your brand unforgettable.

Here are seven compelling advantages of investing in company swag:

  1. Amplify Your Brand Awareness: The corporate swag industry's value surpasses $23 billion because it excels at creating brand awareness. Your logo and company designs grace a variety of everyday items, increasing the chances of people remembering your brand. Opt for items that resonate with your brand or cater to your target audience's interests and lifestyle for optimal effectiveness.
  1. Enhance Business Exposure: Company swag can expand your business exposure significantly. When you get creative, your clients or employees might share their swag on social media, generating user-generated content that fosters trust and word-of-mouth marketing. Positive reviews and online expressions of gratitude from your customers are common when they receive thoughtful or practical items. Moreover, many people regift branded items, leading to additional exposure.
  1. Foster Corporate Loyalty: Utilize free gifts to cultivate customer loyalty. Clients are more likely to remain loyal to your brand when they receive something extra. Repeat customers are more valuable than one-time purchasers. Consider incorporating company swag into a customer loyalty program, coupling it with special offers and discounts in exchange for recurring business and referrals.
  1. Boost Staff Morale: Why not distribute corporate swag to your staff along with your customers? Arrange an event where each employee sports or uses items branded with your company's logo. This fosters a stronger connection with your business, fostering teamwork and collaboration. Encourage your employees to post about your promotional events on social media, effectively turning them into brand ambassadors. Sharing photos of contented employees on your website donning your swag is another idea.
  1. Cultivate Customer Trust: The more potential customers encounter your branding, the more credible your business appears. Consistency in branding is key for building trust, as it positions you as an established brand and an authority in your industry. Ensure your branding reflects your brand's personality and tone across all marketing channels, and select products that align with these.
  1. Cost-effective Marketing: Investing in personalized items doesn't need to strain your budget. It's a cost-effective marketing approach. You can order customized items in bulk online and secure excellent deals. You can add your branding to nearly any everyday item, even something small that can leave a lasting impact. The primary objective is to promote your brand, and customers appreciate cost-effective items that they can put to good use.
  1. Versatile and Creative: Corporate swag offers an extensive selection of promotional products and creative ways to utilize them, making it a versatile marketing tool for your business. You can leverage corporate swag to reach even high-end customers. You can tailor your items to correspond with specific business events or relate them to your latest product launch. There's also room for humor in corporate swag – consider creating a tote bag with a clever pun or a funny slogan related to your brand. Alternatively, you can imprint your logo on well-used items such as pens. The possibilities are endless, whether you're offering well-designed t-shirts or quirky gifts that resonate with your target audience.

How to Leverage Company Swag for Your Business:

When it comes to utilizing corporate swag for your business, start by selecting the right items. Opt for products that people in or outside of your organization will use and that align with your brand's personality and your target customers' lifestyle. Popular choices include custom totes or hoodies, coolers, and drink ware. 

In addition to choosing the right products, consider the most effective method of distribution. You can send swag to your most valuable customers individually in exchange for their repeat business or referrals. Company swag is ideal for events, even in virtual settings – offer it as an incentive to all attendees. These are several methods you can employ to maximize the impact of your custom items and enhance your business exposure.

If you're in search of corporate swag to boost your brand recognition, you're in the right place. Find a new and exciting approach to garner brand recognition by treating your clients to a special gift. To discover more about our custom products, explore our collection today.

Contact us for a free consult.